Projects By Mal Richards ( Designs By Ms Mal _Tas)

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I modernised and fully managed the Kingston Dry Cleaners website, transforming it from a single basic page into a clear, customer‑focused digital presence.

In 2025, I expanded the site with new graphics, improved layouts, fresh copy, and multiple service pages built around customer needs. By July 2026, I completed a full redesign — updating all content, introducing a clean new colour scheme, simplifying navigation, and creating consistent brand visuals.

The result is a polished, modern, easy‑to‑use website that the client loves and customers praise for its clarity, readability, and improved user experience.

I’m rebuilding my neglected YouTube channel by creating new content that reflects my artistic evolution across analog photography, digital photography, generative imagery, and video editing. Using my own photos, AI‑assisted visuals, and short video clips, I’m producing practice videos to refine my editing skills, experiment with storytelling, and develop a consistent creative style.

Right now, I’m focusing on short‑form videos, with plans to expand into longer pieces as my confidence and technique grow. Each upload is part of an ongoing learning process — improving pacing, transitions, sound, and visual cohesion while showcasing the unique mood and personality of MsMal_TAS.

I currently have 14 subscribers, and my first milestone is to reach 50, building a small but engaged audience as my content improves. As my skills evolve, I’ll expand into more polished videos, creative experiments, and behind‑the‑scenes content that reflects my artistic journey.

I designed a large conference banner for Labor that required strong visuals, clear messaging, correct branding, and a scannable QR code. After reviewing the client’s reference images, I identified copyright and likeness‑permission issues and replaced them with fully original, AI‑generated industry visuals that were safe, consistent, and aligned with the project’s tone.

I developed three layout concepts featuring the official Labor logo, new graphics, clear text hierarchy, and QR integration. Once the client selected their preferred design, I refined the layout for clarity, balance, and impact.

For final production, I rebuilt the banner to exact print specifications, added bleed and safe margins, ensured readability at full scale, and delivered a polished, print‑ready file. The finished retractable banner was praised by both the client and conference attendees for its professionalism, clarity, and strong visual presence.

This project demonstrates my ability to manage branding requirements, solve copyright challenges, generate custom visuals, and deliver high‑quality, print‑ready promotional design.

I built Kingston Dry Cleaners’ entire social media presence from the ground up, creating their Facebook business page, establishing brand visuals, and producing all written and graphic content. I designed the cover image, optimised the logo, wrote service and contact information, and developed ongoing promotional and seasonal graphics that kept the brand active and consistent across Facebook and Instagram.

In 2026, I refreshed the visual identity to align with the redesigned website, integrating Cotton Fresh Dry Cleaners, updating promotional materials, and creating new themed visuals for events and campaigns. I continue to manage monthly content scheduling, design graphics, run sponsored ads, and respond to customer enquiries with a friendly, customer‑focused tone.

The page now shows steady engagement, with positive feedback from both the client and customers who appreciate the clearer communication and refreshed visual style.

My photography is an ongoing creative evolution that moves from analog film to digital capture and into generative AI, blending traditional techniques with modern experimentation. What began as a love for real‑world texture and classic composition has grown into a practice where lenses, pixels, and algorithms work together to build bold, emotive visual stories.

I continually refine my craft through new edits, updated concepts, and expanded styles, including video creation and editing, where motion and atmosphere deepen the narrative. Each piece reflects curiosity, growth, and the signature mood of Ms Mal_TAS — a fusion of lived experience, digital artistry, and the drive to push photography into new creative territory.