About Me (US)
Who Am I
I’m Mal Richards—a dynamic marketing professional with a flair for turning everyday moments into unforgettable brand stories. With a Bachelor of Media, Bachelor of Fine Arts, a Diploma in Arts, Craft and Design, and a Certificate III in Business (Records and Information Management), I bring a unique blend of strategic thinking, creative direction, and organisational precision to every project.
Currently, I’m the Social Media Manager and Customer Service lead at Kingston Dry Cleaners, where I help the business shine online and connect with the local community. From crafting quirky campaigns to spotlighting garment trends, I love helping small businesses get noticed in ways that feel authentic, engaging, and a little bit unexpected.
Whether you need a Marketing Manager, Content Creator, or Digital Strategist, I’m here to elevate your brand with wit, warmth, and a whole lot of visual storytelling.
MY Mission
Marketing & Content Specialist Experienced in developing B2B/B2C campaigns, business planning, and full-spectrum marketing, demonstrated through founding Designs By Ms Mal_Tas (store link). Certificate III qualified with a focus on document management audiences.. content creator brand content creator digital marketing content creator
Creative Production Produced static and animated visuals, photography, and video content via Canva, increasing brand awareness by 20% for Mint Green Clean. Fine arts background ensures polished, cohesive assets.
Social Media & Digital Engagement Managed content across Instagram, Facebook, and LinkedIn, with hands-on experience from AgFest 2018 and ongoing creative work through Zazzle (store link) and Redbubble (store link).
Branding & Design Delivered branding kits, logos, and visual assets for clients including Kombi Keg Hobart. Multi-platform store offerings include prints, custom gifts, and apparel.
Event Support & Community Engagement Created branded content and photography for events such as AgFest and Open House Hobart. Active volunteer roles include guide, scrutineer, and flyer distributor.
Digital Tools & Ongoing Learning Proficient in Canva, Meta Business Suite, and Square; currently expanding expertise in Google Analytics and HubSpot to drive data-informed strategies.
Why Choose Us
With a strong foundation in entrepreneurship, creative strategy, and community engagement, I bring a unique blend of reliability, adaptability, and vision. Through Designs By Ms Mal_Tas, I’ve led campaigns for Tasmanian businesses, built cohesive branding across platforms, and connected with audiences through compelling storytelling.
My ongoing volunteer work—especially with Open House Hobart and election day support—reflects my commitment to clear communication, ethical values, and community-minded collaboration.
Additional Roles I Excel In
- Administrative Assistant: Proven organisational skills from managing operations and logistics across business and volunteer settings.
- Virtual Assistant: Proficient in digital tools and remote communication, ideal for scheduling, content coordination, and client support.
- Creative Consultant: Fine arts and media expertise enable tailored branding and content strategies that resonate with diverse audiences.